Brushed precious metal, a three-dimensional honeycomb structure, a refreshed heraldic animal and a more subtle gold colour - on closer inspection, these are the differences between the modernised Porsche crest and its immediate predecessor.
With great attention to detail and in a three-year process, the designers at Style Porsche have carefully modernised the iconic logo together with the sports car manufacturer's marketing experts. The launch on the vehicle side will start at the end of 2023.
The '75 years of Porsche sports cars' anniversary was the reason for Porsche to revise the brand logo. Cleaner and more modern in design, the further developed crest conveys the character of Porsche. Historical elements were reinterpreted and combined with innovative design elements such as a honeycomb structure and brushed metal. The result is an aesthetically sophisticated arc of tension between the history and future of the brand."
Source:
Nadine Toberer, Porsche Newsroom, 01/06/2023
The modernised Porsche crest: the evolution of an icon
The modernised Porsche crest: the evolution of an icon - Porsche Newsroom DEU