Emblems are more than just decorative elements. They are symbolic and tell a story. Emblems represent the identity of the brand and stand for its values and quality. We supply around 70 million brand emblems to the automotive industry worldwide - from small to large series. This makes us one of the main players in brand identification for vehicles. We are proud of this and handle this great responsibility with sensitivity.
We have been a trusted partner of BMW AG for a long time. At the end of the 2000s, we revolutionized the emblem together with BMW and continued to optimize it. Starting with the small key emblem through to wheel, body and engine compartment emblems. Sophisticated production processes ensure that corrosion and other environmental influences are eliminated.
Material
Aluminium & plastic back injection
Core surface processes
Preparation, screen printing, top coating
Processes
Surface treatement, mechanical processing, visual inspection, back injection molding, inspection packaging
Location
Scheidegg, Werk Grüntenweg
Die-cut BMW aluminum emblems
Plastic back injection molding in an automated production plant
Finished BMW emblems packed and ready for storage
BMW wheel emblem - © BMW AG